Linkrunner deep linking
What Linkrunner links can do, what its free plan covers and what to check before you choose it.
An MMP that unifies deep linking and attribution: every link is dynamic and deferred by default, with branded links on custom domains, QR codes and web-to-app flows, and every feature is on the free plan.
What can Linkrunner links do?
From Linkrunner's own pages, read on 2 Nov 2026.
Free or entry plan Paid plan Yes, plan not stated Partly Not published No
| Install attribution | Free or entry planAttribution and deep linking in one platformL1 |
|---|---|
| Deferred deep links | Free or entry planEvery link deferred by defaultL1 |
| Universal Links and App Links | Free or entry planUniversal Links and App LinksL1 |
| Custom link domain | Free or entry planBranded short links on custom domainsL1 |
| QR codes | Free or entry planQR code deep linksL1 |
| Web-to-app | Free or entry planWeb-to-app flowsL1 |
| Free plan | 25k attributed installs, one time, no expiry, every feature |
| Paid price | $0.012 down to $0.007 per attributed install after the free 25kL2 |
Field notes
- Every link is dynamic and deferred by default, so users who install first still land on the right screen.
- Universal Links and App Links, branded short links on custom domains, QR code deep links, web-to-app flows and influencer or affiliate links.
- The free plan covers 25k attributed installs once, with no credit card and no expiry, and includes every feature.
- After that, pay-as-you-go pricing runs from $0.012 down to $0.007 per attributed install, billed after installs happen, with no annual lock-in.
- Needs an SDK in the app (React Native, Flutter, iOS, Android, Expo, Capacitor, Cordova, Unity, Web), like any tool that does deferred deep linking with attribution.
Who it suits
Best for: Linking and attribution together on a free plan.
- Pricing is per attributed install, so it suits apps that want attribution as well as links.
- Has a dedicated Firebase Dynamic Links migration page.
Questions
Does Linkrunner include deferred deep linking on its free plan?
Yes. Every Linkrunner link is dynamic and deferred by default, and the free plan of 25k attributed installs includes every feature. Users who install the app first still land on the screen the link pointed to.
How is Linkrunner priced for deep linking?
Deep links come with the MMP rather than as a separate product. After the free 25k attributed installs, pay-as-you-go pricing runs from $0.012 down to $0.007 per attributed install, billed after the installs happen.
What is a deep linking tool?
A deep linking tool creates links that open a specific screen inside a mobile app instead of the home screen or a web page. Good tools also handle users without the app, sending them to the store and then to the right screen after install.
What is deferred deep linking?
Deferred deep linking keeps the link's destination through an app install. A user who taps a link without the app goes to the store, installs, opens the app and still lands on the screen the link promised.
Do I need an MMP to deep link?
No. Link tools such as Dub, Bitly or Short.io can open an installed app. You need an MMP when you also want to know which ad, creator or campaign drove each install, because MMPs tie the link click to the install and to in-app events.
What replaced Firebase Dynamic Links?
Nothing from Google. Firebase Dynamic Links shut down on 25 August 2025 and its links now return HTTP 404. Teams moved to MMPs with built-in linking, such as Linkrunner, Adjust, AppsFlyer, Branch or Singular, or to link tools such as Dub or Bitly.
Sources
Other platforms
- MMP with links
AdjustAn MMP whose plans all include direct and deferred deep linking; the advanced TrueLink product, your own link domain and smart banners are paid packages or add-ons. - MMP with links
AirbridgeAn MMP whose $40-a-month Core plan bundles deferred deep links, custom domains, QR codes and a web-to-app banner with attribution, after a 30-day trial. - MMP with links
AppsFlyerAn MMP whose OneLink links are split across four deep linking tiers: the free Zero tier keeps short links, QR codes and routing, while deferred deep linking, branded domains and smart banners sit on custom-priced tiers. - Link toolBitlyA link shortener and QR platform whose Mobile Deep Links feature, on Premium and Enterprise, opens your app through Universal Links and App Links on a custom domain.
- MMP with links
BranchAn MMP with deep linking at its core; its Basics, Essentials and Enterprise plans publish no prices, and Basics is a trial. - Link toolDubA link management platform with branded short links, QR codes and, from the $27 Pro plan, deep links with deferred deep linking on iOS and Android.
- MMP with links
KochavaAn MMP whose free plan includes SmartLinks with QR codes every month; Universal Links and App Links support starts on the $500-a-month Foundation plan. - Link toolOneLink.toAn app store redirect and QR service, unrelated to AppsFlyer's OneLink, whose paid plans add Android deferred deep linking and an open-in-app option.
- Link toolShort.ioA branded link shortener with a generous free plan on your own domains; its Team plan adds mobile deep links that open the app if installed and the browser if not.
- MMP with links
SingularAn MMP whose free plan includes deep linking up to 15k paid conversions; Singular Links support deferred deep links, branded domains, QR codes and smart banners. - Link toolURLgeniusAn SDK-free app linking service that opens apps through URL schemes, including apps you don't own, priced per click, with deferred journeys and banners on its Custom plan.