AppsFlyer deep linking
What AppsFlyer links can do, what its free plan covers and what to check before you choose it.
An MMP whose OneLink links are split across four deep linking tiers: the free Zero tier keeps short links, QR codes and routing, while deferred deep linking, branded domains and smart banners sit on custom-priced tiers.
What can AppsFlyer links do?
From AppsFlyer's own pages, read on 2 Nov 2026.
Free or entry plan Paid plan Yes, plan not stated Partly Not published No
| Install attribution | Free or entry planZero plan with 12k free conversions in the first yearA2 |
|---|---|
| Deferred deep links | Paid planStandard deep linking tier and upA1 |
| Universal Links and App Links | Free or entry planIncluded in all packagesA1 |
| Custom link domain | Paid planBranded domains on Advanced and upA1 |
| QR codes | Free or entry planShort links and QR codes on ZeroA1 |
| Web-to-app | Free or entry planWeb and social-to-app routing on Zero; smart banners on AdvancedA1 |
| Free plan | 12k conversions, first year only |
| Paid price | $0.07 per conversion (Growth); deep linking tiers are custom pricedA2A1 |
Field notes
- Zero (free) includes short links, QR codes and web and social-to-app routing.
- Deferred deep linking is listed from the Standard tier up; branded domains and smart banners from Advanced up.
- Universal Links and App Links are included in all packages, according to the FAQ on the deep linking pricing page.
- Standard, Advanced and Premium deep linking tiers are custom priced.
What to check
- Since 15 Sep 2026 the free Zero plan has no deferred deep linking, branded domains or raw data exports.
- Deep linking tiers above Zero have no published prices.
- The free attribution allowance is 12k conversions used within the first 12 months.
Questions
Is AppsFlyer OneLink free?
Partly. The free Zero tier includes short links, QR codes and web and social-to-app routing, but deferred deep linking starts on the custom-priced Standard tier and branded domains on Advanced.
Does AppsFlyer Zero include deferred deep linking?
No. AppsFlyer's deep linking pricing lists deferred deep linking from the Standard tier up, and since 15 Sep 2026 Zero accounts also lost branded domains and raw data exports.
What is a deep linking tool?
A deep linking tool creates links that open a specific screen inside a mobile app instead of the home screen or a web page. Good tools also handle users without the app, sending them to the store and then to the right screen after install.
What is deferred deep linking?
Deferred deep linking keeps the link's destination through an app install. A user who taps a link without the app goes to the store, installs, opens the app and still lands on the screen the link promised.
Do I need an MMP to deep link?
No. Link tools such as Dub, Bitly or Short.io can open an installed app. You need an MMP when you also want to know which ad, creator or campaign drove each install, because MMPs tie the link click to the install and to in-app events.
What replaced Firebase Dynamic Links?
Nothing from Google. Firebase Dynamic Links shut down on 25 August 2025 and its links now return HTTP 404. Teams moved to MMPs with built-in linking, such as Linkrunner, Adjust, AppsFlyer, Branch or Singular, or to link tools such as Dub or Bitly.
Sources
Other platforms
- MMP with links
AdjustAn MMP whose plans all include direct and deferred deep linking; the advanced TrueLink product, your own link domain and smart banners are paid packages or add-ons. - MMP with links
AirbridgeAn MMP whose $40-a-month Core plan bundles deferred deep links, custom domains, QR codes and a web-to-app banner with attribution, after a 30-day trial. - Link toolBitlyA link shortener and QR platform whose Mobile Deep Links feature, on Premium and Enterprise, opens your app through Universal Links and App Links on a custom domain.
- MMP with links
BranchAn MMP with deep linking at its core; its Basics, Essentials and Enterprise plans publish no prices, and Basics is a trial. - Link toolDubA link management platform with branded short links, QR codes and, from the $27 Pro plan, deep links with deferred deep linking on iOS and Android.
- MMP with links
KochavaAn MMP whose free plan includes SmartLinks with QR codes every month; Universal Links and App Links support starts on the $500-a-month Foundation plan. - MMP with links
LinkrunnerAn MMP that unifies deep linking and attribution: every link is dynamic and deferred by default, with branded links on custom domains, QR codes and web-to-app flows, and every feature is on the free plan. - Link toolOneLink.toAn app store redirect and QR service, unrelated to AppsFlyer's OneLink, whose paid plans add Android deferred deep linking and an open-in-app option.
- Link toolShort.ioA branded link shortener with a generous free plan on your own domains; its Team plan adds mobile deep links that open the app if installed and the browser if not.
- MMP with links
SingularAn MMP whose free plan includes deep linking up to 15k paid conversions; Singular Links support deferred deep links, branded domains, QR codes and smart banners. - Link toolURLgeniusAn SDK-free app linking service that opens apps through URL schemes, including apps you don't own, priced per click, with deferred journeys and banners on its Custom plan.