--- title: Branch Deep Linking: Features, Free Plan, Price description: Branch deep linking: custom link domains, Journeys web-to-app banners and QR codes, its trial-only Basics plan, unpublished prices and what to check first. url: https://deeplinkingtools.com/platforms/branch/ --- [Home](https://deeplinkingtools.com/) / [Platforms](https://deeplinkingtools.com/platforms/) / Branch MMP with links ยท link product: Branch links # Branch deep linking What Branch links can do, what its free plan covers and what to check before you choose it. **Short answer** An MMP with deep linking at its core; its Basics, Essentials and Enterprise plans publish no prices, and Basics is a trial. Plate I Specimen ## What can Branch links do? From Branch's own pages, read on 2 Nov 2026. Free or entry plan Paid plan Yes, plan not stated Partly Not published No | Install attribution | Yes, plan not stated Yes; plan details not published [B1](https://deeplinkingtools.com/methodology/#src-B1) | |---|---| | Deferred deep links | Yes, plan not stated Yes; plan not published [B1](https://deeplinkingtools.com/methodology/#src-B1) | | Universal Links and App Links | Yes, plan not stated Through app.link and custom domains [B2](https://deeplinkingtools.com/methodology/#src-B2) | | Custom link domain | Yes, plan not stated Custom link domain supported [B2](https://deeplinkingtools.com/methodology/#src-B2) | | QR codes | Yes, plan not stated Documented; plan not confirmed [B2](https://deeplinkingtools.com/methodology/#src-B2) | | Web-to-app | Yes, plan not stated Journeys banners with the Web SDK [B2](https://deeplinkingtools.com/methodology/#src-B2) | | Free plan | Trial only (Basics) | | Paid price | No public prices [B1](https://deeplinkingtools.com/methodology/#src-B1) | Plate II Notes ## Field notes - Plans are Basics (a free trial), Essentials and Enterprise, all without published prices. - Links can run on a custom domain alongside Branch's app.link domain. - Web-to-app banners (Journeys) need Branch's Web SDK on your site. - Plan placement of individual link features is not published. Plate III Check ## What to check - No published prices, and the entry Basics tier is a trial limited to 3 ad partners. - Fraud reporting is positioned on Essentials and Enterprise, not Basics. Plate IV FAQ ## Questions **How much does Branch cost for deep linking?** Branch does not publish prices. Basics is a free trial limited to 3 ad partners, and Essentials and Enterprise are sold through a demo request. **Can Branch links use my own domain?** Yes. Branch's documentation describes custom link domains used alongside the app.link domain, which still has to be listed in the app's associated domains. **What is a deep linking tool?** A deep linking tool creates links that open a specific screen inside a mobile app instead of the home screen or a web page. Good tools also handle users without the app, sending them to the store and then to the right screen after install. **What is deferred deep linking?** Deferred deep linking keeps the link's destination through an app install. A user who taps a link without the app goes to the store, installs, opens the app and still lands on the screen the link promised. **Do I need an MMP to deep link?** No. Link tools such as Dub, Bitly or Short.io can open an installed app. You need an MMP when you also want to know which ad, creator or campaign drove each install, because MMPs tie the link click to the install and to in-app events. **What replaced Firebase Dynamic Links?** Nothing from Google. Firebase Dynamic Links shut down on 25 August 2025 and its links now return HTTP 404. Teams moved to MMPs with built-in linking, such as Linkrunner, Adjust, AppsFlyer, Branch or Singular, or to link tools such as Dub or Bitly. Plate V Sources ## Sources 1. **B1** [Branch pricing](https://www.branch.io/pricing/) 2. **B2** [Branch docs: web advanced features](https://help.branch.io/developer-hub/web-advanced-features) Plate VI Index ## Other platforms - [MMP with links **Adjust** An MMP whose plans all include direct and deferred deep linking; the advanced TrueLink product, your own link domain and smart banners are paid packages or add-ons.](https://deeplinkingtools.com/platforms/adjust/) - [MMP with links **Airbridge** An MMP whose $40-a-month Core plan bundles deferred deep links, custom domains, QR codes and a web-to-app banner with attribution, after a 30-day trial.](https://deeplinkingtools.com/platforms/airbridge/) - [MMP with links **AppsFlyer** An MMP whose OneLink links are split across four deep linking tiers: the free Zero tier keeps short links, QR codes and routing, while deferred deep linking, branded domains and smart banners sit on custom-priced tiers.](https://deeplinkingtools.com/platforms/appsflyer/) - [Link tool **Bitly** A link shortener and QR platform whose Mobile Deep Links feature, on Premium and Enterprise, opens your app through Universal Links and App Links on a custom domain.](https://deeplinkingtools.com/platforms/bitly/) - [Link tool **Dub** A link management platform with branded short links, QR codes and, from the $27 Pro plan, deep links with deferred deep linking on iOS and Android.](https://deeplinkingtools.com/platforms/dub/) - [MMP with links **Kochava** An MMP whose free plan includes SmartLinks with QR codes every month; Universal Links and App Links support starts on the $500-a-month Foundation plan.](https://deeplinkingtools.com/platforms/kochava/) - [MMP with links **Linkrunner** An MMP that unifies deep linking and attribution: every link is dynamic and deferred by default, with branded links on custom domains, QR codes and web-to-app flows, and every feature is on the free plan.](https://deeplinkingtools.com/platforms/linkrunner/) - [Link tool **OneLink.to** An app store redirect and QR service, unrelated to AppsFlyer's OneLink, whose paid plans add Android deferred deep linking and an open-in-app option.](https://deeplinkingtools.com/platforms/onelinkto/) - [Link tool **Short.io** A branded link shortener with a generous free plan on your own domains; its Team plan adds mobile deep links that open the app if installed and the browser if not.](https://deeplinkingtools.com/platforms/shortio/) - [MMP with links **Singular** An MMP whose free plan includes deep linking up to 15k paid conversions; Singular Links support deferred deep links, branded domains, QR codes and smart banners.](https://deeplinkingtools.com/platforms/singular/) - [Link tool **URLgenius** An SDK-free app linking service that opens apps through URL schemes, including apps you don't own, priced per click, with deferred journeys and banners on its Custom plan.](https://deeplinkingtools.com/platforms/urlgenius/)