--- title: Bitly Deep Linking: Features, Free Plan, Price description: Bitly deep linking: Mobile Deep Links on Premium, custom domains from Growth, QR codes on Free, and what Bitly does not state about deferred deep linking. url: https://deeplinkingtools.com/platforms/bitly/ --- [Home](https://deeplinkingtools.com/) / [Platforms](https://deeplinkingtools.com/platforms/) / Bitly Link tool ยท link product: Mobile Deep Links # Bitly deep linking What Bitly links can do, what its free plan covers and what to check before you choose it. **Short answer** A link shortener and QR platform whose Mobile Deep Links feature, on Premium and Enterprise, opens your app through Universal Links and App Links on a custom domain. Plate I Specimen ## What can Bitly links do? From Bitly's own pages, read on 2 Nov 2026. Free or entry plan Paid plan Yes, plan not stated Partly Not published No | Install attribution | No Click and scan analytics only [BT1](https://deeplinkingtools.com/methodology/#src-BT1) | |---|---| | Deferred deep links | Not published Not stated | | Universal Links and App Links | Paid plan On a custom domain, Premium and up [BT1](https://deeplinkingtools.com/methodology/#src-BT1) [BT2](https://deeplinkingtools.com/methodology/#src-BT2) | | Custom link domain | Paid plan Custom branded links from Growth [BT1](https://deeplinkingtools.com/methodology/#src-BT1) | | QR codes | Free or entry plan 2 QR codes a month on Free [BT1](https://deeplinkingtools.com/methodology/#src-BT1) | | Web-to-app | Not published Not stated | | Free plan | 5 links and 2 QR codes a month | | Paid price | Mobile deep links from Premium, $199 a month billed annually [BT1](https://deeplinkingtools.com/methodology/#src-BT1) | Plate II Notes ## Field notes - Free covers 5 short links and 2 QR codes a month; Core is $10 a month (annual only), Growth $29 and Premium $199 a month, billed annually. - Links on your own domain start on Growth. - Mobile Deep Links are listed on Premium and Enterprise only. - Bitly's help centre describes deep linking set up on a custom domain with Universal Links and App Links. - Bitly's pricing page does not mention deferred deep linking or install attribution. Plate III Habitat ## Who it suits **Best for:** Teams already using Bitly for branded short links and QR codes. - Deep links need the Premium plan. - Deferred deep linking is not stated on the pages we read. Plate IV FAQ ## Questions **Can Bitly links open my app?** Yes, on Premium and Enterprise. Bitly's Mobile Deep Links point links at your mobile app, set up on a custom domain with Universal Links and App Links. **Does Bitly do deferred deep linking?** Bitly's pricing and help pages we read do not say. If users who install first must still land on the right screen, ask Bitly to confirm or choose a tool that documents deferred deep linking. **What is a deep linking tool?** A deep linking tool creates links that open a specific screen inside a mobile app instead of the home screen or a web page. Good tools also handle users without the app, sending them to the store and then to the right screen after install. **What is deferred deep linking?** Deferred deep linking keeps the link's destination through an app install. A user who taps a link without the app goes to the store, installs, opens the app and still lands on the screen the link promised. **Do I need an MMP to deep link?** No. Link tools such as Dub, Bitly or Short.io can open an installed app. You need an MMP when you also want to know which ad, creator or campaign drove each install, because MMPs tie the link click to the install and to in-app events. **What replaced Firebase Dynamic Links?** Nothing from Google. Firebase Dynamic Links shut down on 25 August 2025 and its links now return HTTP 404. Teams moved to MMPs with built-in linking, such as Linkrunner, Adjust, AppsFlyer, Branch or Singular, or to link tools such as Dub or Bitly. Plate V Sources ## Sources 1. **BT1** [Bitly pricing](https://bitly.com/pages/pricing) 2. **BT2** [Bitly Support: mobile deep linking](https://support.bitly.com/hc/en-us/articles/115000832471) Plate VI Index ## Other platforms - [MMP with links **Adjust** An MMP whose plans all include direct and deferred deep linking; the advanced TrueLink product, your own link domain and smart banners are paid packages or add-ons.](https://deeplinkingtools.com/platforms/adjust/) - [MMP with links **Airbridge** An MMP whose $40-a-month Core plan bundles deferred deep links, custom domains, QR codes and a web-to-app banner with attribution, after a 30-day trial.](https://deeplinkingtools.com/platforms/airbridge/) - [MMP with links **AppsFlyer** An MMP whose OneLink links are split across four deep linking tiers: the free Zero tier keeps short links, QR codes and routing, while deferred deep linking, branded domains and smart banners sit on custom-priced tiers.](https://deeplinkingtools.com/platforms/appsflyer/) - [MMP with links **Branch** An MMP with deep linking at its core; its Basics, Essentials and Enterprise plans publish no prices, and Basics is a trial.](https://deeplinkingtools.com/platforms/branch/) - [Link tool **Dub** A link management platform with branded short links, QR codes and, from the $27 Pro plan, deep links with deferred deep linking on iOS and Android.](https://deeplinkingtools.com/platforms/dub/) - [MMP with links **Kochava** An MMP whose free plan includes SmartLinks with QR codes every month; Universal Links and App Links support starts on the $500-a-month Foundation plan.](https://deeplinkingtools.com/platforms/kochava/) - [MMP with links **Linkrunner** An MMP that unifies deep linking and attribution: every link is dynamic and deferred by default, with branded links on custom domains, QR codes and web-to-app flows, and every feature is on the free plan.](https://deeplinkingtools.com/platforms/linkrunner/) - [Link tool **OneLink.to** An app store redirect and QR service, unrelated to AppsFlyer's OneLink, whose paid plans add Android deferred deep linking and an open-in-app option.](https://deeplinkingtools.com/platforms/onelinkto/) - [Link tool **Short.io** A branded link shortener with a generous free plan on your own domains; its Team plan adds mobile deep links that open the app if installed and the browser if not.](https://deeplinkingtools.com/platforms/shortio/) - [MMP with links **Singular** An MMP whose free plan includes deep linking up to 15k paid conversions; Singular Links support deferred deep links, branded domains, QR codes and smart banners.](https://deeplinkingtools.com/platforms/singular/) - [Link tool **URLgenius** An SDK-free app linking service that opens apps through URL schemes, including apps you don't own, priced per click, with deferred journeys and banners on its Custom plan.](https://deeplinkingtools.com/platforms/urlgenius/)