---
title: Adjust Deep Linking: Features, Free Plan, Price
description: Adjust deep linking: deferred links on every plan, TrueLink, own-domain and smart banner packages, the first-year free plan and what to check before choosing.
url: https://deeplinkingtools.com/platforms/adjust/
---

[Home](https://deeplinkingtools.com/) / [Platforms](https://deeplinkingtools.com/platforms/) / Adjust

MMP with links · link product: TrueLink

# Adjust deep linking

What Adjust links can do, what its free plan covers and what to check before you choose it.

**Short answer**

An MMP whose plans all include direct and deferred deep linking; the advanced TrueLink product, your own link domain and smart banners are paid packages or add-ons.

Plate I Specimen

## What can Adjust links do?

From Adjust's own pages, read on 2 Nov 2026.

Free or entry plan Paid plan Yes, plan not stated Partly Not published No

| Install attribution | Free or entry plan Free Base plan for the first year [AD1](https://deeplinkingtools.com/methodology/#src-AD1) |
|---|---|
| Deferred deep links | Free or entry plan Direct and deferred deep linking on every plan [AD1](https://deeplinkingtools.com/methodology/#src-AD1) |
| Universal Links and App Links | Yes, plan not stated Documented under TrueLink [AD4](https://deeplinkingtools.com/methodology/#src-AD4) |
| Custom link domain | Paid plan Own domain on TrueLink Core Standard or Enterprise packages [AD2](https://deeplinkingtools.com/methodology/#src-AD2) |
| QR codes | Yes, plan not stated QR code with short branded links [AD3](https://deeplinkingtools.com/methodology/#src-AD3) |
| Web-to-app | Paid plan Smart banners are a paid add-on [AD1](https://deeplinkingtools.com/methodology/#src-AD1) [AD5](https://deeplinkingtools.com/methodology/#src-AD5) |
| Free plan | 1.5k conversions a month, first year only |
| Paid price | Not public beyond the free plan [AD1](https://deeplinkingtools.com/methodology/#src-AD1) |

Plate II Notes

## Field notes

- Direct and deferred deep linking are in the feature list shared by every plan, including the free Base plan.
- Base is free for up to 1.5k conversions a month, for the first 12 months only.
- Using your own first-party link domain needs a TrueLink Core Standard or Enterprise package.
- Smart banners for web-to-app are a paid add-on for Core and Enterprise clients.

Plate III Check

## What to check

- No published prices beyond the free plan.
- The free plan ends after the first year.
- The Fraud Prevention Suite is a paid add-on.

Plate IV FAQ

## Questions

**Does Adjust include deferred deep linking for free?**

Adjust lists direct and deferred deep linking in the feature list shared by every plan, including Base, which is free to 1.5k conversions a month for the first 12 months. TrueLink, smart banners and an own link domain are paid.

**Can Adjust links use my own domain?**

Yes, through Enterprise domain, but Adjust's help centre says it is only available on TrueLink Core Standard or Enterprise packages. Otherwise links use Adjust's own domains.

**What is a deep linking tool?**

A deep linking tool creates links that open a specific screen inside a mobile app instead of the home screen or a web page. Good tools also handle users without the app, sending them to the store and then to the right screen after install.

**What is deferred deep linking?**

Deferred deep linking keeps the link's destination through an app install. A user who taps a link without the app goes to the store, installs, opens the app and still lands on the screen the link promised.

**Do I need an MMP to deep link?**

No. Link tools such as Dub, Bitly or Short.io can open an installed app. You need an MMP when you also want to know which ad, creator or campaign drove each install, because MMPs tie the link click to the install and to in-app events.

**What replaced Firebase Dynamic Links?**

Nothing from Google. Firebase Dynamic Links shut down on 25 August 2025 and its links now return HTTP 404. Teams moved to MMPs with built-in linking, such as Linkrunner, Adjust, AppsFlyer, Branch or Singular, or to link tools such as Dub or Bitly.

Plate V Sources

## Sources

1. **AD1** [Adjust pricing](https://www.adjust.com/pricing/)
2. **AD4** [Adjust Help Center: TrueLink](https://help.adjust.com/en/article/truelink-adjusts-deep-linking-solution)
3. **AD2** [Adjust Help Center: Enterprise domain](https://help.adjust.com/en/article/enterprise-domain)
4. **AD3** [Adjust Help Center: short branded links](https://help.adjust.com/en/article/short-branded-links)
5. **AD5** [Adjust Help Center: smart banners](https://help.adjust.com/en/article/smart-banners)

Plate VI Index

## Other platforms

- [MMP with links **Airbridge** An MMP whose $40-a-month Core plan bundles deferred deep links, custom domains, QR codes and a web-to-app banner with attribution, after a 30-day trial.](https://deeplinkingtools.com/platforms/airbridge/)
- [MMP with links **AppsFlyer** An MMP whose OneLink links are split across four deep linking tiers: the free Zero tier keeps short links, QR codes and routing, while deferred deep linking, branded domains and smart banners sit on custom-priced tiers.](https://deeplinkingtools.com/platforms/appsflyer/)
- [Link tool **Bitly** A link shortener and QR platform whose Mobile Deep Links feature, on Premium and Enterprise, opens your app through Universal Links and App Links on a custom domain.](https://deeplinkingtools.com/platforms/bitly/)
- [MMP with links **Branch** An MMP with deep linking at its core; its Basics, Essentials and Enterprise plans publish no prices, and Basics is a trial.](https://deeplinkingtools.com/platforms/branch/)
- [Link tool **Dub** A link management platform with branded short links, QR codes and, from the $27 Pro plan, deep links with deferred deep linking on iOS and Android.](https://deeplinkingtools.com/platforms/dub/)
- [MMP with links **Kochava** An MMP whose free plan includes SmartLinks with QR codes every month; Universal Links and App Links support starts on the $500-a-month Foundation plan.](https://deeplinkingtools.com/platforms/kochava/)
- [MMP with links **Linkrunner** An MMP that unifies deep linking and attribution: every link is dynamic and deferred by default, with branded links on custom domains, QR codes and web-to-app flows, and every feature is on the free plan.](https://deeplinkingtools.com/platforms/linkrunner/)
- [Link tool **OneLink.to** An app store redirect and QR service, unrelated to AppsFlyer's OneLink, whose paid plans add Android deferred deep linking and an open-in-app option.](https://deeplinkingtools.com/platforms/onelinkto/)
- [Link tool **Short.io** A branded link shortener with a generous free plan on your own domains; its Team plan adds mobile deep links that open the app if installed and the browser if not.](https://deeplinkingtools.com/platforms/shortio/)
- [MMP with links **Singular** An MMP whose free plan includes deep linking up to 15k paid conversions; Singular Links support deferred deep links, branded domains, QR codes and smart banners.](https://deeplinkingtools.com/platforms/singular/)
- [Link tool **URLgenius** An SDK-free app linking service that opens apps through URL schemes, including apps you don't own, priced per click, with deferred journeys and banners on its Custom plan.](https://deeplinkingtools.com/platforms/urlgenius/)