--- title: Deep Linking Tools With Attribution, Ranked by Features description: The deep linking tools that also attribute installs, ranked on six link features and free plans: Linkrunner, AppsFlyer, Airbridge, Adjust, Kochava and more. url: https://deeplinkingtools.com/deep-linking-with-attribution/ --- [Home](https://deeplinkingtools.com/) / Deep linking tools with attribution Ranking # Deep linking tools with attribution The deep linking tools that also attribute installs, ranked on six link features and free plans: Linkrunner, AppsFlyer, Airbridge, Adjust, Kochava and more. **Short answer** If you need links and attribution together, use an MMP with built-in deep linking, so the click, the install and later events sit in one record. On six link features plus free plans, Linkrunner ranks first, covering all six on its free plan, followed by AppsFlyer and Airbridge. ## What is a deep linking tool with attribution? **A deep linking tool with attribution** is an MMP (mobile measurement partner) whose links open the right screen in the app and also credit the install, and every later event, to the campaign, ad or creator behind the click. Link tools stop at the click. They can tell you a link was tapped, but not which install or purchase followed, and they do not report installs back to ad networks such as Meta or Google. **Attribution:** matching an install or in-app event to the marketing touch that caused it, usually the last click within a lookback window. ## Which deep linking tools include attribution, ranked? 1. 1 [Linkrunner](https://deeplinkingtools.com/platforms/linkrunner/) 14 of 14 **Best for:** Linking and attribution together on a free plan 2. 2 [AppsFlyer](https://deeplinkingtools.com/platforms/appsflyer/) 11 of 14 **Check:** Since 15 Sep 2026 the free Zero plan has no deferred deep linking, branded domains or raw data exports. 3. 3 [Airbridge](https://deeplinkingtools.com/platforms/airbridge/) 10 of 14 **Best for:** Deep links plus attribution on a low monthly entry price 4. 4 [Adjust](https://deeplinkingtools.com/platforms/adjust/) 9 of 14 **Check:** No published prices beyond the free plan. 5. 5 [Kochava](https://deeplinkingtools.com/platforms/kochava/) 9 of 14 **Best for:** A monthly free allowance with SmartLinks and QR codes, including TV apps 6. 6 [Singular](https://deeplinkingtools.com/platforms/singular/) 8 of 14 **Check:** The plan placement of individual link features is not stated. 7. 7 [Branch](https://deeplinkingtools.com/platforms/branch/) 6 of 14 **Check:** No published prices, and the entry Basics tier is a trial limited to 3 ad partners. Scored on the six link features in the table below (2 points on the free or entry plan, 1 on a paid plan or where the plan is not stated, half for partial) plus 2 points for a permanent free plan or 1 for a capped or first-year one. Ties are alphabetical. [More on the method](https://deeplinkingtools.com/methodology/#ranking). **Where Linkrunner fits:** Best for app teams that want deep links and attribution from one SDK. Every link is deferred by default, every feature is on a free plan of 25k attributed installs, and pricing after that runs from $0.012 to $0.007 per attributed install. [See Linkrunner deep links](https://linkrunner.io/deeplinks?utm_source=deeplinkingtools&utm_medium=referral&utm_campaign=deep-linking-with-attribution). ## How do they compare feature by feature? Linkrunner is first, then A to Z. Free or entry plan Paid plan Yes, plan not stated Partly Not published No | Platform | Install attribution | Deferred deep links | Universal Links and App Links | Custom link domain | QR codes | Web-to-app | Free plan | Paid price | |---|---|---|---|---|---|---|---|---| | [Linkrunner MMP with links](https://deeplinkingtools.com/platforms/linkrunner/) | Free or entry plan Attribution and deep linking in one platform [L1](https://deeplinkingtools.com/methodology/#src-L1) | Free or entry plan Every link deferred by default [L1](https://deeplinkingtools.com/methodology/#src-L1) | Free or entry plan Universal Links and App Links [L1](https://deeplinkingtools.com/methodology/#src-L1) | Free or entry plan Branded short links on custom domains [L1](https://deeplinkingtools.com/methodology/#src-L1) | Free or entry plan QR code deep links [L1](https://deeplinkingtools.com/methodology/#src-L1) | Free or entry plan Web-to-app flows [L1](https://deeplinkingtools.com/methodology/#src-L1) | 25k attributed installs, one time, no expiry, every feature | $0.012 down to $0.007 per attributed install after the free 25k [L2](https://deeplinkingtools.com/methodology/#src-L2) | | [Adjust MMP with links](https://deeplinkingtools.com/platforms/adjust/) | Free or entry plan Free Base plan for the first year [AD1](https://deeplinkingtools.com/methodology/#src-AD1) | Free or entry plan Direct and deferred deep linking on every plan [AD1](https://deeplinkingtools.com/methodology/#src-AD1) | Yes, plan not stated Documented under TrueLink [AD4](https://deeplinkingtools.com/methodology/#src-AD4) | Paid plan Own domain on TrueLink Core Standard or Enterprise packages [AD2](https://deeplinkingtools.com/methodology/#src-AD2) | Yes, plan not stated QR code with short branded links [AD3](https://deeplinkingtools.com/methodology/#src-AD3) | Paid plan Smart banners are a paid add-on [AD1](https://deeplinkingtools.com/methodology/#src-AD1) [AD5](https://deeplinkingtools.com/methodology/#src-AD5) | 1.5k conversions a month, first year only | Not public beyond the free plan [AD1](https://deeplinkingtools.com/methodology/#src-AD1) | | [Airbridge MMP with links](https://deeplinkingtools.com/platforms/airbridge/) | Free or entry plan Google, Meta, Apple and TikTok attribution in Core [AB2](https://deeplinkingtools.com/methodology/#src-AB2) | Free or entry plan Deferred deep links in Core [AB1](https://deeplinkingtools.com/methodology/#src-AB1) | Not published Not stated on the pricing pages | Free or entry plan Custom domains in Core [AB2](https://deeplinkingtools.com/methodology/#src-AB2) | Free or entry plan Short links and QR codes in Core [AB1](https://deeplinkingtools.com/methodology/#src-AB1) | Free or entry plan Web-to-app banner in Core [AB1](https://deeplinkingtools.com/methodology/#src-AB1) | 30-day free trial | From $40 a month (Core), billed per data point [AB1](https://deeplinkingtools.com/methodology/#src-AB1) | | [AppsFlyer MMP with links](https://deeplinkingtools.com/platforms/appsflyer/) | Free or entry plan Zero plan with 12k free conversions in the first year [A2](https://deeplinkingtools.com/methodology/#src-A2) | Paid plan Standard deep linking tier and up [A1](https://deeplinkingtools.com/methodology/#src-A1) | Free or entry plan Included in all packages [A1](https://deeplinkingtools.com/methodology/#src-A1) | Paid plan Branded domains on Advanced and up [A1](https://deeplinkingtools.com/methodology/#src-A1) | Free or entry plan Short links and QR codes on Zero [A1](https://deeplinkingtools.com/methodology/#src-A1) | Free or entry plan Web and social-to-app routing on Zero; smart banners on Advanced [A1](https://deeplinkingtools.com/methodology/#src-A1) | 12k conversions, first year only | $0.07 per conversion (Growth); deep linking tiers are custom priced [A2](https://deeplinkingtools.com/methodology/#src-A2) [A1](https://deeplinkingtools.com/methodology/#src-A1) | | [Branch MMP with links](https://deeplinkingtools.com/platforms/branch/) | Yes, plan not stated Yes; plan details not published [B1](https://deeplinkingtools.com/methodology/#src-B1) | Yes, plan not stated Yes; plan not published [B1](https://deeplinkingtools.com/methodology/#src-B1) | Yes, plan not stated Through app.link and custom domains [B2](https://deeplinkingtools.com/methodology/#src-B2) | Yes, plan not stated Custom link domain supported [B2](https://deeplinkingtools.com/methodology/#src-B2) | Yes, plan not stated Documented; plan not confirmed [B2](https://deeplinkingtools.com/methodology/#src-B2) | Yes, plan not stated Journeys banners with the Web SDK [B2](https://deeplinkingtools.com/methodology/#src-B2) | Trial only (Basics) | No public prices [B1](https://deeplinkingtools.com/methodology/#src-B1) | | [Kochava MMP with links](https://deeplinkingtools.com/platforms/kochava/) | Free or entry plan Free App Analytics, 10k conversions a month [K1](https://deeplinkingtools.com/methodology/#src-K1) | Yes, plan not stated Listed; plan not stated [K1](https://deeplinkingtools.com/methodology/#src-K1) | Paid plan Foundation and up [K1](https://deeplinkingtools.com/methodology/#src-K1) | Yes, plan not stated Custom domain or vanity links listed; plan not stated [K1](https://deeplinkingtools.com/methodology/#src-K1) | Free or entry plan SmartLinks with QR codes on Free [K1](https://deeplinkingtools.com/methodology/#src-K1) | Not published Not stated | 10k conversions a month | From $500 a month (Foundation) [K1](https://deeplinkingtools.com/methodology/#src-K1) | | [Singular MMP with links](https://deeplinkingtools.com/platforms/singular/) | Free or entry plan Free plan up to 15k paid conversions [S1](https://deeplinkingtools.com/methodology/#src-S1) | Yes, plan not stated Singular Links handle deferred deep links; plan not stated [S4](https://deeplinkingtools.com/methodology/#src-S4) [S5](https://deeplinkingtools.com/methodology/#src-S5) | Yes, plan not stated Covered in Singular Links setup [S5](https://deeplinkingtools.com/methodology/#src-S5) | Yes, plan not stated Branded domains instead of sng.link [S2](https://deeplinkingtools.com/methodology/#src-S2) | Yes, plan not stated QR codes for custom source links [S3](https://deeplinkingtools.com/methodology/#src-S3) | Yes, plan not stated Smart banners [S4](https://deeplinkingtools.com/methodology/#src-S4) | 15k paid conversions | $0.05 per conversion (Growth) [S1](https://deeplinkingtools.com/methodology/#src-S1) | What stands out: - **Deferred deep links on the free plan:** Linkrunner and Adjust list them on free plans. AppsFlyer lists them from its custom-priced Standard tier, and Kochava and Singular do not say which plan. - **Custom domains:** Linkrunner (free plan) and Airbridge (Core) include them; AppsFlyer needs Advanced and Adjust a TrueLink Core Standard or Enterprise package. - **Free plans that last:** Linkrunner's 25k attributed installs have no expiry, and Kochava's free plan covers 10k conversions a month. Adjust's and AppsFlyer's free allowances end after the first year; Branch and Airbridge offer trials. ## Why use one tool for links and attribution? - **One SDK:** a separate link tool and MMP means two SDKs matching the same install. - **One record:** the link click, install, sign-up and revenue are tied together, so creator and QR campaigns show revenue, not just taps. - **Postbacks:** an MMP sends installs and events back to ad networks so their bidding learns; link tools don't. Price is the main reason teams split them. Before committing, compare MMP prices at your volume on [MMPCompares' MMP pricing table](https://mmpcompares.com/mmp-pricing/). Linkrunner's glossary explains [deep linking](https://linkrunner.io/glossary/what-is-deep-linking?utm_source=deeplinkingtools&utm_medium=referral&utm_campaign=deep-linking-with-attribution) and how it connects to attribution. ## When is a link tool enough? - You only need links that open an installed app, for email, push or social. - You track results in web analytics and don't run paid app install campaigns. - You want branded short links first and app links second. In that case see [free deep linking tools](https://deeplinkingtools.com/free-deep-linking-tools/) or the [platform list](https://deeplinkingtools.com/platforms/). Plate I FAQ ## Questions **Which deep linking tool should I use if I also need attribution?** An MMP with built-in linking. On the six features and free plans scored here, Linkrunner ranks first because it lists all six on a free plan of 25k attributed installs, followed by AppsFlyer and Airbridge. **Does Branch include attribution?** Yes, Branch is an MMP. It publishes no prices, its Basics plan is a trial limited to 3 ad partners, and it does not publish which plan includes each link feature, so it scores lower here. **Is Airbridge cheaper than other MMPs for deep links?** Airbridge Core starts from $40 a month with deferred deep links, custom domains, QR codes and a web-to-app banner, billed per data point after 500k. Whether that is cheaper depends on your volume. **Can I use a link tool and an MMP together?** Yes, but you run two SDKs, and installs from link-tool links reach the MMP only as clicks it cannot see unless you pass parameters across. Most teams that need attribution use the MMP's own links. **What is a deep linking tool?** A deep linking tool creates links that open a specific screen inside a mobile app instead of the home screen or a web page. Good tools also handle users without the app, sending them to the store and then to the right screen after install. **What is deferred deep linking?** Deferred deep linking keeps the link's destination through an app install. A user who taps a link without the app goes to the store, installs, opens the app and still lands on the screen the link promised. Plate II Index ## Related decisions - [Decision **Replacing Firebase Dynamic Links** Firebase Dynamic Links shut down on 25 August 2025. How to pick a replacement: what Dynamic Links did, which features you still need, and how platforms compare.](https://deeplinkingtools.com/replacing-firebase-dynamic-links/) - [Decision **Replacing Branch links** Moving deep links off Branch? Check which link features you use, what each alternative documents and costs, and how to move links on your own domain safely.](https://deeplinkingtools.com/replacing-branch-links/) - [Shortlist **Free deep linking tools** Free deep linking tools compared: which free plans include deferred deep links, custom domains, QR codes and attribution, and where paid plans start for each.](https://deeplinkingtools.com/free-deep-linking-tools/)